The Wisenet Blog

Google recently announced that it is sunsetting Universal Analytics in June 2023. But don't fret, Google Analytics 4 is here to save the day! As a Wisenet learning platform user or even just being in the educational space, it is essential to be aware of this development and take the necessary steps to ensure a smooth transition towards the newer version. With GA4, you have the ability to go beyond simply monitoring website visitors. You can dive deeper into important customer usage metrics to better understand your audience. Plus, GA4 tracks the entire customer journey across multiple platforms and uses AI and machine learning to provide even more insightful data. But that's not all! Privacy is a major focus of GA4, which is especially important in this day and age. It offers privacy-first tracking, cross-channel data measurement, and AI-driven predictive analytics, so you can stay ahead of the competition while keeping your customers' privacy in mind.

We are so excited and proud to celebrate 25 years in business as a student management system and education CRM for institutions globally. We’ve come a long way since our first application on a floppy disk in 1997 to what we are today, and while we know our hard work steered this path, we also know that it takes two to tango! We could not have done it without our loyal customers who inspire us daily. It’s your faith in us that has made us remain here for so long.

It is quite evident that RTOs are riddled with old-fashioned manual processes and ways of working. From internal tasks to student payment methods, excel spreadsheets and paper remain a go-to method for countless colleges.

Spurred on by the Covid-19 pandemic, the educational sector has seen rapid advancements, resulting in considerably more refined, efficient, and accurate ways of completing tasks and improving standards through automation and Artificial intelligence (AI) with optimal results.

So you’re currently using legacy software, or, worse, you still don’t know that you are. If any of these scenarios apply to you, you’ve come to the right place!

While you may be completely happy with your current software, your customers may not feel the same. A Microsoft study concluded that more than 90% of consumers would consider taking their business elsewhere rather than work with a company that used outdated technology. If you’ve seen a decrease in customer retention, this may very well be one of the reasons why. Updating your software at your Training Organisation is critical to maintaining projected growth and is a necessity for your business to succeed. Not only does outdated software make customers feel uneasy, but it can have many more spiralling effects on your training organisation.

If you’ve purchased education software in the past, it may tick along for years - even decades, doing exactly what you purchased it to do, but has not changed with time to meet the demands of a modern business, so, how exactly can you pinpoint when your software is outdated and when it is time to upgrade?

To help you answer this question and identify the many benefits a modern student information and management system can bring to your training organisation, we’ve provided a comparison table below.