A thriving business with a healthy cash flow and low expenses is every business owner's dream. While we hate to be the bearers of bad news, this reality, unfortunately, does not exist. “You have to spend money to make money”, is a phrase often thrown around. In other words, to make money in business, you need to invest in human resources, products, software, or supplies. But, this does not mean that you can’t be smart about it. While we are in the business of college CRM and student management systems, this applies to all businesses.