Specific to your needs
Data is accessible only by you
You feel you have greater control over your analytics
Everyone gets input
Can be built to integrate with other critical programs
Higher infrastructure costs
Engineering takes time away from your core business
Requires ongoing internal support and maintenance
Issues with data integrity
Siloed data
Difficult for multiple teams to use
It’s a point solution and doesn’t include marketing
Harder to add new features over time
Greater potential for error
Long development period
Feature-rich
Easy integration
Proven expertise
Access to services, support, and resources
Ability to easily add features
Doesn’t require any of your development team’s time
Roadmap is influenced by industry leaders and verticals
Grows alongside your app
Cross-platform marketing capabilities
Reliable and compliant data
Can be time consuming to find the right fit (but you’re here now!)
Less customised
Potential to lose access to raw data.
Perceived high cost