The Wisenet Blog

Customer Relationship Management (CRM) systems form the core of most businesses, and colleges or educational organisations are no different. College CRMs are used to make processes more seamless and efficient, connect and integrate various components for a structured outcome and ease up communication externally and internally. CRM systems have been around for a while now, leaving educational organisations with ample choice. Choosing the wrong system can be detrimental and can set you back, leaving you worse off than when you started.

To give you an idea of what mistakes to avoid when selecting a CRM system for your college, we wanted to highlight the things you might be doing wrong already. Here’s a list of 4 activities you’re doing wrong in your college CRM.

Spurred on by the Covid-19 pandemic, the educational sector has seen rapid advancements, resulting in considerably more refined, efficient, and accurate ways of completing tasks and improving standards through automation and Artificial intelligence (AI) with optimal results.

The way a student experiences learning and activities at your institution is a vital component to the success of any higher education provider. This has changed drastically due to unforeseen circumstances, including the Covid-19 pandemic. Keeping abreast of technology trends is vital for education providers to progress in an ever-changing, competitive environment.

Since education leaders are always seeking ways to optimise and modernise through technology, a study by Gartner that focused on the technology trends shaping higher education globally was conducted.

According to the study, trend profiles of the Top Higher Education Technology and Business Trends for 2021, include:

You have a website. Great! Your SEO and marketing strategies are luring students to your website. You're converting visitors into leads for your college. Fantastic! Your student enrolment process is simple and seamless. Amazing!

But how do you get students to make that final call and choose your institution over others? To answer this question, think about the differentiating factors that students look out for before making their absolute and final decision. Or continue reading to gain insight into these simple, yet very effective steps in making your learning facility a real knockout!

In this blog post, we outline significant factors that will make students see your institution and training programmes as more desirable than the competition.

We have put together some inventive ways to grow student enrolments as an education provider.

The vast majority of the world has been in lockdown for over 18 months since combating Covid-19, and Education Providers globally continue to be impacted. Many have been left with no alternative but to close their campuses, and move classes online to protect students through preventative measures such as quarantining. Furthermore, the level of unemployment and underemployment forced many to leave the college pipeline. Due to unprecedented times, the world of education has had to quickly adapt, and while most have successfully adjusted, one very important component remains affected - enrolments.

Education Providers across the globe have experienced a decrease in college applications and school enrolments, particularly in the past 18 months. Parallel to this decrease, Education Providers are faced with growing competition, and must swiftly adapt to utilising futuristic tools and features to increase enrolments in an increasingly competitive environment and in the midst of a global pandemic.

Find out how you can increase enrolments at your Education Provider, using the simple methods listed below.

Purchasing student management system software may seem like a simple task, given the many options available at our fingertips, but this decision shouldn’t be taken lightly and could make or break your business. Whether you are looking to upgrade, or your organisation is just starting out, it’s important to take intelligent steps to ensure a successful long term purchase. The foremost attribute to look for, alongside required functionality and features, is transparency.

So you’re currently using legacy software, or, worse, you still don’t know that you are. If any of these scenarios apply to you, you’ve come to the right place!

While you may be completely happy with your current software, your customers may not feel the same. A Microsoft study concluded that more than 90% of consumers would consider taking their business elsewhere rather than work with a company that used outdated technology. If you’ve seen a decrease in customer retention, this may very well be one of the reasons why. Updating your software at your Training Organisation is critical to maintaining projected growth and is a necessity for your business to succeed. Not only does outdated software make customers feel uneasy, but it can have many more spiralling effects on your training organisation.

If you’ve purchased education software in the past, it may tick along for years - even decades, doing exactly what you purchased it to do, but has not changed with time to meet the demands of a modern business, so, how exactly can you pinpoint when your software is outdated and when it is time to upgrade?

To help you answer this question and identify the many benefits a modern student information and management system can bring to your training organisation, we’ve provided a comparison table below.

A thriving business with a healthy cash flow and low expenses is every business owner's dream. While we hate to be the bearers of bad news, this reality, unfortunately, does not exist. “You have to spend money to make money”, is a phrase often thrown around. In other words, to make money in business, you need to invest in human resources, products, software, or supplies. But, this does not mean that you can’t be smart about it. While we are in the business of college CRM and student management systems, this applies to all businesses.

Wisenet is a highly rated student management system for a number of reasons. We dig deeper into them in this blog post. Read it here.

Canvas is a learning management system for education providers to keep up with trends, education needs, challenges and delivery.